Look Inside


The majority of my career has been spent in service of organizations who, in one way or another, speak biblical truth into the world. That work has always been an honor to be a part of and in that way, I feel very much at home with the spirit driving Look Inside.

However, all of my previous projects—with the exception of I Am Second—lacked, in my opinion, an appropriate biblical scope. Never have I been asked to aim as high or dream as big as we were asked with the assignment that became Look Inside.

I say "we" because I wasn't simply the director of these spots. I shared in the privilege of creating the campaign with Jack Westerholt & David Styler. That's a unique place for a director to find himself. And one that I did not take lightly.

In each spot, we simply ask the audience to reconsider what they have come to know or understand regarding the Bible. Whether you are a friend or foe of this historic text, it is almost certain that you underestimate what it has to offer.

That's why we simply ask that you Look Inside.

Agency: The Richards Group
Writers: Jack Westerholt & Trey Hill
Art Director: David Styler
Executive Producer: Byron Fitts
Director: Trey Hill
Line Producer: Brandon Tapp
Director of Photography: Ryan Booth