The Salvation Army // Red Kettle Reasons


It started with one man, Captain Joseph McFee, in San Francisco in 1891. Since then, the Red Kettle has become an icon of the Holiday season and one of the primary fundraising vehicles for an organization that serves nearly 25 million people every year.

Here are two of the ten TV spots I directed for The Salvation Army's "Red Kettle Reasons" campaign, celebrating the many reasons that motivate people to give.

Client: The Salvation Army
Agency: The Richards Group
Writer: Tara Kirk
Art Director: Dan Case
Agency Producer: Bridget Fontenot
Executive Producers: Sam Ditore & Scott Mayo
Director: Trey Hill
Line Producer: Nancy Williams
Director of Photography: Ryan Booth
Post: Lucky Post