Over the course of my career, I've worked with many professional athletes. Being in close, you realize these extraordinary people are actually very much like the rest of us. The one difference is how much of themselves they dedicate to mastering their craft.

That's the spirit behind these TV spots for Volunteers of America, a faith-based non-profit that is dedicated — and has been for 120 years! — to serving the needy and downtrodden. Today, VOA touches the lives more than 1.4 million people each year. Like the athletes in these spots — part of a tie in with the LPGA tournament VOA sponsors — Volunteers of America are regular people doing extraordinary things because of a singular focus.

Built entirely from still photographs, these :30 TV spots employ (and I would argue improve upon) a technique — a hybrid of live-action and stop-motion — I developed while shooting with The Dallas Stars.

Client: Volunteers of America
Agency: The Richards Group
Writer: Greg Christensen
Art Director: Rob Hollenbeck
Director/DP: Trey Hill
Producer: Kristen Martin
Post: Jason Payne, Treehouse