Pathway of Hope

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We drove north from Minneapolis, in the dead of winter, to the small but charming community of Hibbing, birthplace of Bob Dylan. "What's money?" Dylan asked, "A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do."

Following Dylan's thinking, poverty could be seen as a condition that goes deeper than simply not having, but as the thing that keeps a person from living. For many, poverty is generational and inescapable; a cycle of crisis that gives way to vulnerability which opens the door to another crisis and exposes deeper vulnerability.

This is a story of two families caught in that cycle and people who came alongside them to help address the root causes that kept them from being self-sufficient.


Client: The Salvation Army
Agency: The Richards Group
Writer: Tara Kirk
Art Director: Dan Case
Agency Producer: Bridget Fontenot
Executive Producers: Sam Ditore & Scott Mayo
Director: Trey Hill
Line Producer: Nancy Williams
Director of Photography: Ryan Booth
Post: Lucky Post