Shutterfly by Design


For the second year, I went to New York alongside the PR team from Shutterfly to help them tell the story of an experiential event designed to introduce editors and bloggers to innovative uses of Shutterfly's product in a lifestyle setting.

This time, however, we were joined by Heidi Klum, Nigel Barker and Cat Cora, who each had a hand in designing a room in the home. The result was a one of a kind event that would lead to millions of potential impressions for Shutterfly.

I was tasked with building a team to create a handful of deliverables from the day — a video press release for delivery to media outlets the next day, three short spots featuring the celebrity designers, still images for promotional use and social media content.

Client: Shutterfly

Producer/Director: Trey Hill

Still Photography/Social: Tyler Sharp

Editor: Trey Hill

Original Score: Doug Hale & Jeff Taylor

Motion Graphics: Kevin Shivers