Shutterfly Family Photo Days

This multi-year storytelling project for image publishing giant, Shutterfly, was conceived as a way to educate & inspire their customers during the Holidays.


This multi-year project for image publishing giant, Shutterfly, began in an effort to educate and inspire their customers during the Holidays. 

Working closely with friend and collaborator Steve Durman, of Four Man Furnace, we sought to create an immersive, interactive experience for moms, who often feel they don't have a decent photo for their holiday card.

The campaign originally featured 19 films whose subjects ranged from organizing and styling a photo get-together with friends, to useful tips on the basics of photography.

The success of the original campaign, which launched in November 2011, led to more content the following year, covering the emerging opportunities presented by mobile photography.

Client: Shutterfly

Producer/Director: Trey Hill

Second Camera: Allan Thompson

Editor: Jonah Ingram, Ditore Mayo Entertainment

Original Score: Doug Hale & Jeff Taylor

Sound Design & Mix: Defacto Sound

Motion Graphics: Kevin Shivers

Production Design: Rachael Currie (What is Family Photo Day), 

Still Photography: Sara Kerens (What is Family Photo Day), Trey Hill (Photos on the Go), 

Special Thanks: Steve Durman and the families who participated