one year later

"Then the LORD said to Moses, "See, I have chosen Bezalel son of Uri, the son of Hur, of the tribe of Judah, and I have filled him with the Spirit of God, with skill, ability and knowledge in all kinds of crafts - to make artistic designs... and to engage in all kinds of craftsmanship." -Exodus 31:1-5

tomorrow marks one year of my involvement with I Am Second and the first person i shot for the campaign was Jason Castro. i remember being pretty nervous.

i had pitched the idea of shooting production stills to use as additional content on, but the folks at E3 knew they would need studio portraits for the print & outdoor efforts, so they asked me to try my hand at those as well. at the time, studio photography wasn't something that i had a ton of experience with - which was the root cause of 97% of my nervousness.

here's that first image:


so much about the campaign was still in a process of discovery when we shot Jason & as much as we liked this image, it was a unanimous belief that it wasn't the right feel for the campaign. so, twenty days later, i did a full day test which led us to the current high contrast look that has become a staple of all the I Am Second photography.

i'm actually floored that it has only been one year since I Am Second started for me. i've grown so much, personally and professionally, since i came on board with I Am Second, that it feels like a lot more time has passed since it all began. looking forward, i'm incredibly excited about all the stories still to be told.

i destinctly remember almost every detail from the day. it felt like trial by fire, but looking back, i realize that there was a heavy dose of divine grace given to me. just as God gave the plans for the tabernacle to Moses on Mt. Ararat & then prepared Bezalel & Oholiab, he worked in the heart of Norm, provided the direction with E3, and gifted craftsmen like Sam, Scott & me -  it's incredibly humbling to realize that not only are you part of the plans, you were called by name and given grace for just such an occassion.

the best thing about shooting Jason is that it lead us, creatively, to refine our thinking about how photography could, and should, be used. and, for my part, the effort has lead to results i'm incredibly proud of.


a print ad that ran on the back cover of D Magazine's April 2009 issue.