Omni Montelucia

Twenty six. That's how many months have passed since I joined The Richards Group. And, it turns out, twenty five months — to the day — since I last posted anything. Sorry about that. Since making the move, I have tried to keep my head down and simply do great work

While I'm incredibly proud of what I've made since joining the agency, most of that work has been without a camera in my hand. As a director, my job is to interpret the creative, communicate a production plan and lead a talented team of craftspeople to bring the idea to life. So, when an opportunity to shoot presented itself — like, hold-the-camera-look-through-the-viewfinder-and-press-the-shutter shoot — I jumped at the chance.

Before we even landed, it was fun collaborating with the creatives on ideas for making the most of our time on property. Finding ways to creatively push the boundaries of various ad spaces — like Facebook's carousel ads — was rewarding, as a photographer and a storyteller.


The benefit of a well defined plan, however, is the confidence it affords you to follow your nose away from the trail, chasing light and finding unexpected inspiration along the way. And it's those images that fall beyond your imagination when making the shot list that end up being the most true to the plan anyway.

To paraphrase Annie Leibovitz, you do the work to make room for the magic. And, in Arizona, I was blessed with healthy doses of magic.

Omni Hotels are, in a word, incredible and their Montelucia resort & spa in Scottsdale, AZ, gave that word new definition. The grounds were immaculate, the views breathtaking and my two days there weren't nearly enough.

Lather Up

Let's be honest, when the client says, "let's make a hand washing video," you don't exactly think - most. awesome. project. ever. But the subject is an important one. Annually, there are more than 2 million patients in hospitals across the United States that acquire an infection during their stay and simple hand hygiene can prevent many of those cases.

So, what's a storyteller to do? It's an interesting creative problem. Then, the client shows you this Samsung spot & says, "you think we could do something like this?" I smiled because I knew...

Most. Awesome. Project. Ever.

[vimeo 60981532 580 326]

I should point out, this is the director's cut of the film — you can see the client's official release here — and I just want to high-five a few people without whose talent this wouldn't have been possible.

Julian Daniels is the mega-stud from the Samsung film that inspired this whole thing. I still can't believe we landed him for our project. I genuinely wish that everyone with that kind of talent was equally awesome as a human.

Dr. Melanie Sulistio is not just the heroine of the film, she's a real life heroine to the cardiology patients she treats & the residents she trains. She's a shining example to the rest of us who complain there's not enough time to learn something new. Mel learned to tut (like a pro!) while healing people's hearts. She's crazy.

Kevin Shivers has done motion graphics on every film I've ever been proud of and his ability to translate the things only I can see in my head into pixels on a screen consistently amazes me.

Also, thanks to Allan Thompson & Ashlie McGill for taking a chance on me with this project. There were times in the nearly 10 and a half months from initial meeting to final release when they alone believed in the idea that this could be the most. awesome. project. ever.